Beauty · Fragrance · Wellness · Luxury retail

Your brand is only as
good as the person
standing in front of it.

We put trained people on the floor, get brands onto American shelves, and look after the teams who do the work — in every channel where a brand sells.

Book a 20-minute callSee how we work
Hollywood, Florida · nationwide and international
Trusted by

Houses that sell in every channel
— and one that hasn't launched yet.

From established American brands to European and Asian houses making their first move onto U.S. shelves.

Apothékary Clark's Botanicals Doré Solara Suncare HUM Nutrition LBTY Véronique Gabai Les Eaux Primordiales Éveilleur Peroy Decree Apothékary Clark's Botanicals Doré Solara Suncare HUM Nutrition LBTY Véronique Gabai Les Eaux Primordiales Éveilleur Peroy Decree
One house · three branches

We take care of the people,
and they take care of the brand.

Which one are you?

Two questions, two answers.

What we actually do

Most agencies stop at the introduction.
We stay until it sells.

0
trained ambassadors in the network, coast to coast
Live
client portal — sell-through, field reports and photos, door by door
0%
of store days last season hit a stockout. We found it, and flagged it the same day
0h
from a brief to a briefed ambassador on the floor, when it's urgent

A sell-out report tells you what left the shelf. It doesn't tell you the hero product was out of stock, that the store team has never tried your brand, or that the customer who came to the counter left with nothing. We do — because someone of ours was standing there.

Geoffrey Lecerf, founder of Vérité Talent

Twenty-five years in beauty — managing brands, building the teams that sell them, and listening to what clients asked for long before anyone offered it to them.

What I kept seeing was always the same thing: the people who sell beauty in store are treated as temporary labour, and the brands who pay for them are rarely shown what actually happened on the floor. Those are the same problem.

So we hire well, we look after our people, and we report every door — hours, sales, photos, the day it happens.

There are three houses rather than one service because each answers a different question, and I would rather be excellent at three things than passable at one. But they were born from each other: brands who liked our people on the floor asked how to get onto the shelf in the first place, and the people themselves needed someone looking after them when the work sent them across the country. Take care of the people and the brand sells — that is the whole idea, and it is why the three carry the same name.

Geoffrey LecerfFounder & CEO · House of Vérité

How it works

Four steps, no surprises.

01
We listen before we staff
Your doors, your season, your targets. A 20-minute call is usually enough to tell you honestly whether we're the right partner.
02
We match, then we train
Nobody walks onto a floor without your brand training, your key messages and your targets. They arrive knowing the assortment.
03
You watch it happen, live
Your own portal: schedule, hours worked, sell-through, field reports and photos — door by door, the day it happens. Not a monthly deck.
04
We tell you what we saw
Stockouts, tester condition, what the store team says about your brand, what customers actually ask for. The things that never reach head office.
The client portal

You don't wait for a monthly deck.
You watch it happen.

Every shift, every door: hours worked, sell-through, field reports and photos — in your own portal, the day it happens.

The full walkthrough

Every screen, in three minutes.

Schedule, clock log, sell-through, field reports, invoices. Leave your email and it plays right here.

One email. No sequence, no sales calls unless you ask.

Thank you

Here it is.

Inside the portal

Look around before you ask us anything.

This is the real thing, with a real client's week. Click through it.

Vérité client portal — DashboardVérité client portal — ScheduleVérité client portal — Field reportsVérité client portal — Sell-through

The page they open. Live, this week — shifts, sales, sales per hour, doors covered, and the stock alerts your ambassadors filed from the floor.

Every door, and when we are next in it. The next two visits per location, always current. Need an extra week? Request a visit and we answer the same day.

Three things a sell-out report never tells you. What was missing from the shelf, what the customer asked for and left without, and what the store team said about your brand.

Door by door, against break-even. The doors that pay for themselves, and the ones we would pause. We tell you before you ask.

Tell us about your doors.

Twenty minutes, no deck. You describe the season ahead; we tell you plainly whether we can help, and what it would cost. If we're not the right fit, we'll say so.

Book a 20-minute call
geoffrey@veritemanagement.com · (786) 656-9691